Upload your lead list. For every company, Trigger Finder searches the web, finds one recent trigger event — funding, launch, key hire — and hands you the source URL plus a factual opening line. 15 cents a lead.
The top complaint in cold-email communities isn't that outreach is dead — it's that generic AI personalization made it worse. What still works is referencing a real, recent, specific event. The catch: finding one takes 10–15 minutes of research per lead. That's the part we automate.
Reply-rate split test reported across r/coldemail, 2026 · source roundup
It's a research assistant, not another platform. Your sequencer, CRM, and workflow stay exactly as they are.
Name and company are enough; website and linkedin sharpen accuracy. A 200-row list costs about the price of a coffee.
Each company gets multiple live searches for fundings, launches, hires, awards, and press — the same digging your best SDR would do, in seconds.
Every row: trigger, source URL, date, confidence, and a factual opening line. Export CSV or JSON and drop it into any sequencer.
Most AI research tools return something for every lead — because you're the one who pays when it's wrong. We think a truthful miss beats a confident guess.
When nothing turns up, typical tools improvise: a plausible-sounding event, an invented statistic, a "recent announcement" that never happened. You find out when your prospect replies to correct you.
If two-plus searches can't verify a specific event with a real source page, the row says so — and you pay a third of the price for it. Every claim in every opening line traces to the cited source.
No monthly platform fee, no credit mathematics, no annual contract. Here's the honest comparison for getting one trigger-quality opener:
Yes — that's the stress test we built against. In benchmark runs it found verified, sourced triggers for bootstrapped 25-person companies, not just startups with constant press. When a company truly has no findable news, you get an honest "no trigger found" at a third of the price.
A free Apify account. Paste your leads into the input form (or send them via API), press Start, download the results. No installation, no API keys of your own.
Research happens live at run time — it's a real web search per lead, not a stale database. Recent events are preferred (last 90 days first), and every row carries the event's date so you can judge for yourself.
They're written to be sendable: factual, specific, no "I was so impressed by..." filler. Most users tweak tone to match their voice — the point is that the research and the citation are done.
Your lead lists are processed in your own Apify account's storage and aren't used for anything except your run.
About $30 for a 200-lead list. Less than one SDR hour.
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